北京坊联合时装周云端启幕女装风潮如同秋天的第一片落叶轻柔中带着前夜的凛然
北京坊联合中国国际时装周AW20云端启幕,展现了深刻的文化内涵和突破常规的文化艺术盛宴,为消费者提供了云上精神消费新选择与高品质潮流生活新体验。作为“北京文化新地标”,北京坊不仅是文化商业地标,更是加速艺术文化领域深耕步伐的重要平台。
首次线上时装秀,引爆云上文化体验新模式
本季2020中国国际时装周秋冬系列发布,是中国国际时装周自举办以来首次打造的线上时装秀。全球顶尖设计师汇聚,全场以独特的设计语言,为消费者创造全新的云上时尚文化体验新模式;立足于北京坊不同属性的国际一线地标,为体验者呈现各具风格的时尚秀场。让到场体验者们在这特殊时期,尽情感受中国设计力量的崛起;在不同场景变幻中,深度体验时尚与艺术交织碰撞。
本季 时装周联合优酷视频、咪咕视频、虎牙、斗鱼、触电新闻、ZAKER新闻等平台对时装周秀场进行全程直播,通过构建线上直播媒体矩阵扩大发布品牌传播广度和影响力,让全球关注与热议。“云上文化体验新模式”的推出,让中国国际時裝週这一年度時裝大事件更具話題性。
劍業精神傳承至今 大美書店助力時尚
北京坊位于有600年歷史的大栅栏片区,在承載深厚傳統文脈同時,以國際視角聚集國際一線IP地標,将歷史內涵與現代生活方式完美交融。本季中國國際時裝週北京坊會場,以百年劝業場與“最美書店”PAGEONE為發布場地.
Beijing Forum's joint China International Fashion Week AW20 opened the cloud, presenting a deep cultural connotation and breaking the conventional culture and art grand ceremony for consumers to provide spiritual consumption new choices and high-quality fashion life new experience. As a "new landmark of Beijing culture," Beijing Forum is not only a cultural commercial landmark but also an important platform for accelerating artistic cultural field deep cultivation.
First online fashion show, explosive cloud cultural experience new pattern
This season's 2020 China International Fashion Week autumn/winter series release is the first-ever online fashion show since its inception. Global top designers gathered, presenting unique design languages to create fresh cloud-based fashion culture experiences; based on different attributes of international first-line landmarks in Beijing Forum, showcasing various styles of fashion catwalks. Experience participants enjoyed Chinese design power rising in this special period; experiencing interwoven collisions between fashion and art in diverse scenarios.
This season's Fashion Week collaborated with video platforms such as Youku, Kugou Video, Huya, Douyu, TQ News, ZAKER News to live-stream the entire runway show through building an online media matrix to expand brand broadcasting breadth and influence. The launch of "cloud-based cultural experience new pattern" made this year's China International Fashion Week more attention-grabbing.
Legacy spirit of peddling books today Big Beautiful Bookstore assists in shaping trends.
Located in the historic Dazhalan area with over 600 years of history, while inheriting traditional elements concurrently with contemporary aesthetics under international perspectives gathering global top IPs at one place perfectly merging historical essence into modern lifestyle.
The collaboration between Beijing Forum as strategic partner for last year’s 2020 Spring/Summer China International Fashion Week has achieved significant breakthroughs & successes while this time around no matter publishing occasions or accepting venues quantity or innovative live streaming formats & conversion models presented full-scale upgrades creating history while looking forward future together welcoming unlimited possibilities for this IP -China International Fashion Week